Case Study 2

1.) Why did the IT group at Royal Caribbean have such poor performance and business status in the company?

It is because of the silos between them. They don't help each other instead they compete for attention and it turns that they fail to improved their work as in IT.

2.) What are the top three factors in Tom Murphy's turnaround of the IT function at Royal Caribbean? Explain the reasons for your choices.

• Respect because this is the most important factor in business, they must respect each other and especially the one's in higher rank. It is one of the reasons why there are a lot of success for businessman and companies around the world.
  

• Communication because we need to communicate to others especially to the co-workers or your team your instance, without it theirs no teamwork, friendship and success to the company and to the employees.

• Discipline in time and everything we do and act because it is also important to be on time in work, meeting and everything you do. You must also be responsible in time and what you act or do because your are working in a company that is also aiming for success.
  

3.) Visit the website of Royal Caribbean. Evaluate the effectiveness of the website and the services being offered to attract and serve the travel needs of customers and prospective customers. What could be improved? Outline the business impact of your idea.

Maybe, they can put a forum in their website for the questions of their customers to be answers by them also. And pictures of some sites they can see in some places the cruise will go.

Case Study 1

1. How well is IT supporting the bussiness goals of BellSouth? Explain.

IT support the bussiness goals of BellSouth in many ways.
Especially, BellSouth's business is IT projects serving companies and other customers. IT also supports the popularity of the BellSouth Corporation, and it also help the companies income increased as they decreased employees and increased their customers serving all the countries all around the globe.The new broadband ordering system is one of its greatest productivity enabling the transfer of large files directly using a wireless communication.This strategy significantly cut the overall business budget by lowering the ordering cost for 50% per-subscriber.And so,it obviously attract costumers and larger local buyers.Aside from it,IT gives the high Internet capacity service allowing the BellSouth to compete with other markets around the world.



2. Is BellSouth's technology transfer map a good way to determine IT investment priorities? Why or why not?

Yes, Technology transfer map is a good way to determine IT investment priorities. Because it identifies and prioritizes "leverage" and "nonleverage" systems.Leverage systems is the highest priority, those business prior to run and enhance their revenue generating operations.On the other corner, nonleverage systems are more traditional legacy systems earmarked for retirement in the near future. This investment gives a strategic and practical decision for the company to prioritize those businesses that gives more impact or much popularity on the Internet service development. Generating more profit and later on leads to a big success for the company.

3. What else could BellSouth do to guarantee the strategies business value of potential IT investment projects? Visit their website for ideas. Defend your proposals.

Maybe they could put a pay advertisement for the small business or forum for their customers comments or requested IT projects that they want the BellSouth Corporation would sell or offer in the global market.